The Wellderly

Brand Design, Website Design and Copywriting for a person brand.

About This Project

Liesl Nel is dedicated to helping women rewrite their stories after 50. Through her brand, The Wellderly, she’s helped countless women break free from conventional expectations and transform their midlife season into a powerful renaissance of self-discovery and reinvention.

For The Wellderly’s brand, Liesl wanted something that would disrupt conventional beliefs about midlife and ageing. Most brands targeting individuals within the 50+ age range are often bleak and not energetic. To flip the script on this tone of the brand (reflecting the energised tone of life Liesl encourages her clients to adopt), a brand with a youthful and lively essence was created.

Tones of green throughout the branding, as well as the use of the Flower of Life symbol, convey notes of health, vibrance and vitality. The website is modern, with a fresh and exciting aesthetic. It creates an interesting and engaging experience for site viewers, conveys an inspirational tone through positioning and messaging, and gives Liesl a place to showcase her offerings.