Crystal Eva

Crystal Eva is a virtual assistant and online business manager for entrepreneurs. She helps online business owners streamline their operations by setting up smart and effective systems in various aspects of their business. For Crystal’s 2023 Black Friday/Cyber Monday promotion period, she needed two detailed email sequences that would capture the attention of new and existing clients. The first email sequence targeted her existing client base, selling a discounted VIP day package. The second sequence targeted cold leads who had previously expressed interest in her low-ticket offer but didn’t purchase initially. The email sequence encourages them to review the low-ticket offer. Crystal’s promotion campaign was a great success. She not only secured repeat business from her existing clients but also managed to convert interested leads into customers, showcasing the effectiveness of her Black Friday/Cyber Monday strategy.