African Travel Canvas

About This Project

African Travel Canvas is a family-run, female-led Cape Town-based inbound tour operator that specialises in the luxury tourism market. In business for over 15 years, operating solely from word of mouth and referral marketing, the African Travel Canvas brand required a new website that was responsive, attractive and functional.

As well as actively communicating African Travel Canvas brand offering, the website needed to present hundreds of content-heavy URLs. The introduction of content types – of Destinations, Tours, Accommodation Listings, and Experiences – gave the website a solid structure, one that enhanced the user experience and presented valuable content at every click.