African Travel Canvas
Copywriting, content strategy, content writing and WordPress website design for a luxury tour operator based in Cape Town
About This Project
African Travel Canvas is a family-run, female-led Cape Town-based inbound tour operator that specialises in the luxury tourism market. In business for over 15 years, operating solely from word of mouth and referral marketing, the African Travel Canvas brand required a new website that was responsive, attractive and functional.
As well as actively communicating African Travel Canvas brand offering, the website needed to present hundreds of content-heavy URLs. The introduction of content types – of Destinations, Tours, Accommodation Listings, and Experiences – gave the website a solid structure, one that enhanced the user experience and presented valuable content at every click.
Project Services:
WordPress web design using Divi
Website maintenance
Original copywriting of all accommodation listings, destination pages, tours and experiences
SEO-focused blog content strategy
Blog content
Strategic consultations to improve the website over time
Ooof, I love a good travel website.
I can make yours too…